XBOX ONE LAUNCH EVENT
Account / Creative
The launching of Microsoft's flagship game console in China was no easy task. After becoming the first gaming console officially allowed to launch in china in decades, the event had to be cancelled the day of due to horrendous weather. Regardless, this event of the ages was to feature over 1,200 fans, on site bi-level gaming areas, live performances and the first ever simultaneous lighting of green on the iconic Oriental Pearl Tower and Shanghai's Bund.